Last updated: July 17, 2026

This Privacy Policy explains how Raisertools OÜ (“Raisertools”, “we”, “us” or “our”) collects, uses, stores, shares and protects personal data when you visit the Raisertools website, create an account, use our digital marketing and SEO platform, communicate with us or connect third-party services to your Raisertools account.

1. Data Controller

The data controller responsible for the processing described in this Privacy Policy is:

Raisertools OÜ Registry code: 16723634 Registered address: Narva mnt 7a, Kesklinna Tallinn, Estonia Email: info@raisertools.com Telephone: +372 553 9233

Raisertools OÜ is established in Estonia and processes personal data in accordance with the General Data Protection Regulation (“GDPR”), applicable Estonian data protection legislation and other applicable privacy laws.

For personal data submitted to Raisertools by a customer through the platform, the customer may act as the data controller and Raisertools may act as a data processor. In such cases, the processing is also governed by the applicable service agreement and, where required, a Data Processing Agreement.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal data processed through:

  • The Raisertools website;
  • The Raisertools platform and user dashboard;
  • SEO, content, backlink, keyword ranking, page-speed and reporting services;
  • Google Analytics, Google Search Console, Google Ads and other integrations;
  • Account registration, subscription and billing processes;
  • Customer service, support and sales communications;
  • Cookies, analytics tools and similar technologies;
  • AI-assisted content, analysis and recommendation features.

This Privacy Policy does not apply to third-party websites or services that have their own privacy policies.

3. Personal Data We Collect

3.1 Account and Contact Information

When you register for an account, request a demonstration, contact us or subscribe to a service, we may collect:

  • First and last name;
  • Business email address;
  • Telephone number;
  • Company or organisation name;
  • Job title or role;
  • Country and preferred language;
  • Account username and authentication information;
  • Team membership and account permissions;
  • Communication and notification preferences.

Passwords are stored in protected form. We do not have access to your plain-text password.

3.2 Subscription and Billing Information

When you purchase a subscription or paid service, we may process:

  • Billing name and address;
  • Company registration information;
  • VAT or tax identification number;
  • Subscription plan;
  • Invoice information;
  • Payment status;
  • Transaction date and amount;
  • Payment-related correspondence.

Payments may be handled by an independent payment service provider. Raisertools does not generally store complete payment card numbers, card security codes or online banking credentials. The payment provider processes this information according to its own privacy policy and contractual obligations.

3.3 Technical and Usage Information

When you visit the website or use the platform, we may automatically collect:

  • IP address;
  • Browser type and version;
  • Operating system;
  • Device type;
  • Language and time-zone settings;
  • Approximate location derived from the IP address;
  • Login dates and times;
  • Pages, reports and platform features used;
  • Clicks, navigation paths and session activity;
  • Referring website or source;
  • Cookie identifiers;
  • Error reports and diagnostic data;
  • Application, security and server logs;
  • API request and integration activity.

We use this information to operate the platform, maintain security, identify technical problems, understand service usage and improve the user experience.

3.4 Website, Project and SEO Data

When you create a project or use Raisertools services, you may provide or authorise us to collect:

  • Website domains and URLs;
  • Publicly available website content;
  • Page titles, descriptions, headings and structured data;
  • Technical SEO information;
  • Website crawl results;
  • Page-speed and performance information;
  • Keywords and keyword groups;
  • Search rankings;
  • Backlink and referring-domain information;
  • Competitor domains;
  • Uploaded files, lists and reports;
  • Content briefs, prompts and generated content;
  • Customer-defined tags, filters, notes and settings.

Some website or project data may contain personal data. Customers are responsible for ensuring that they are authorised to submit, connect or otherwise make such information available to Raisertools.

Customers should not upload sensitive personal data unless it is strictly necessary, legally permitted and specifically agreed with Raisertools.

3.5 Google Account and Google API Data

When you choose to connect a Google service to Raisertools, Google will display the permissions requested by Raisertools. Depending on the integration and permissions you approve, we may receive:

  • Your Google account identifier;
  • Your name and email address;
  • Google Analytics account, property and view information;
  • Website traffic and engagement metrics;
  • Session, event and conversion information;
  • Google Search Console property information;
  • Search queries, clicks, impressions, positions and click-through rates;
  • Google Ads customer, account and campaign information;
  • Campaign, ad group, keyword, performance and conversion metrics;
  • Account permissions and integration status;
  • Other data specifically covered by the Google permission screen.

The exact information accessed depends on the Google services you connect and the permissions you approve.

Raisertools does not receive or store your Google password. Authentication is managed through Google’s OAuth authorisation system.

Connecting a Google account is optional. However, some reporting or integration features may not operate without the required connection.

3.6 AI Feature Data

When you use AI-assisted content or analysis features, we may process:

  • Prompts and instructions;
  • Keywords and topics;
  • Website or brand information;
  • Product and service descriptions;
  • Uploaded or pasted content;
  • Generated text and recommendations;
  • Feedback provided about generated results.

This information may be processed using contracted AI model or infrastructure providers. We limit the information shared with these providers to what is reasonably required to provide the requested feature.

You should not include confidential, sensitive or legally restricted personal data in prompts unless you are authorised to do so.

3.7 Communications and Support Data

When you communicate with us, we may process:

  • Emails and support requests;
  • Contact form submissions;
  • Meeting and demonstration requests;
  • Complaint and feedback information;
  • Technical support records;
  • Call or meeting notes;
  • Information you voluntarily provide to our team.

Calls or online meetings will not be recorded without appropriate notice.

3.8 Information From Public and Third-Party Sources

Raisertools provides SEO, digital marketing, backlink and website-analysis services. To provide these services, we may collect information from:

  • Public websites;
  • Publicly accessible web pages;
  • Search engines;
  • Public technical sources;
  • Third-party SEO and marketing data providers;
  • Customer-authorised APIs;
  • Customer-provided data sources.

Publicly available information may still constitute personal data. Where this occurs, we process it only for legitimate and relevant business purposes and in accordance with applicable law.

4. How We Use Personal Data

We may use personal data to:

  • Create and administer user accounts;
  • Provide subscriptions and platform functionality;
  • Crawl, analyse and report on websites;
  • Provide SEO, keyword, backlink, content and performance analysis;
  • Generate reports and recommendations;
  • Connect and maintain third-party integrations;
  • Process payments and issue invoices;
  • Manage customer relationships;
  • Provide technical and customer support;
  • Send service-related notifications;
  • Maintain and improve platform performance;
  • Develop new features and services;
  • Detect fraud, misuse and security incidents;
  • Protect Raisertools, its users and third parties;
  • Comply with legal, tax and accounting requirements;
  • Establish, exercise or defend legal claims;
  • Send marketing communications where legally permitted;
  • Produce aggregated or anonymised statistics.

We will not use personal data for a materially different purpose without providing appropriate information and obtaining consent where required.

5. Legal Bases for Processing

Depending on the circumstances, Raisertools processes personal data on one or more of the following legal bases.

Performance of a Contract

We process personal data when necessary to create an account, provide the Raisertools platform, deliver requested services, process subscriptions, provide support or otherwise perform a contract with you or your organisation.

Legitimate Interests

We may process personal data where necessary for our legitimate interests, including:

  • Operating and improving the platform;
  • Protecting network and information security;
  • Preventing fraud and abuse;
  • Understanding how customers use our services;
  • Developing business services;
  • Managing customer relationships;
  • Protecting our legal rights.

Before relying on legitimate interests, we consider whether your interests or fundamental rights override our business interests.

Consent

We rely on consent for certain processing activities, including:

  • Non-essential cookies;
  • Certain analytics or marketing technologies;
  • Optional marketing communications;
  • Connecting certain third-party accounts or services;
  • Processing that otherwise requires consent under applicable law.

You may withdraw consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

Legal Obligations

We may process personal data where necessary to comply with legal, accounting, tax, regulatory or law-enforcement obligations.

6. Cookies and Similar Technologies

Raisertools uses cookies, local storage, pixels and similar technologies to operate the website and platform.

These technologies may include:

Strictly Necessary Technologies

These are required for account authentication, security, session management, load balancing, cookie preferences and essential platform functionality.

Functional Technologies

These remember settings such as language, account preferences and interface customisation.

Analytics Technologies

These help us understand how visitors and customers use the website and platform, identify technical problems and improve our services.

Where Google Analytics or a similar analytics service is used, information such as cookie identifiers, device information, IP-related information, page visits and interaction events may be processed by the analytics provider.

Marketing Technologies

Subject to applicable consent requirements, these may help measure advertising campaigns, understand conversions and provide relevant marketing communications.

Where required by law, non-essential cookies and technologies will not be activated before you provide consent.

You may accept, reject or manage non-essential cookies through the cookie banner or cookie settings available on the website. You may also remove cookies through your browser settings.

Additional information about individual cookies, providers, purposes and durations should be provided in the Raisertools Cookie Policy or cookie settings interface.

7. Google API Services and Limited Use

Raisertools accesses Google user data only after you intentionally connect a Google service and approve the requested permissions.

We request only the permissions reasonably required to provide the connected feature. Google user data is used to provide or improve user-facing Raisertools functions such as reporting, performance analysis, search visibility analysis, campaign analysis and automated dashboards.

Raisertools handles data received from Google APIs in accordance with the Google API Services User Data Policy and its Limited Use requirements.

In particular, Raisertools does not:

  • Sell Google user data;
  • Transfer Google user data to data brokers;
  • Use Google user data for targeted, personalised or interest-based advertising;
  • Use Google user data to determine creditworthiness or for lending purposes;
  • Provide Google user data to third parties for surveillance purposes;
  • Permit employees or contractors to access Google user data except where access is necessary and legally permitted.

Human access to Google user data is limited to circumstances where:

  • You have provided specific permission;
  • Access is necessary to provide support you requested;
  • Access is necessary to investigate a security incident, abuse or technical problem;
  • Access is required by law;
  • The data has been aggregated or anonymised and is used for lawful internal operations.

Google user data may be shared with infrastructure or service providers only where necessary to operate the relevant Raisertools feature and subject to confidentiality, security and data-processing obligations.

You may disconnect a Google integration through your Raisertools account settings or revoke Raisertools access through your Google Account security settings.

When you disconnect a Google integration, Raisertools will stop collecting new information from that integration. Unless retention is required by law or necessary to resolve a security or contractual issue, stored Google user data associated with the disconnected integration will normally be deleted or irreversibly anonymised from active systems within 30 days. Residual copies in protected backups may remain for up to 90 days before being removed through the standard backup-rotation process.

8. How We Share Personal Data

We may share personal data with the following categories of recipients.

Infrastructure and Technology Providers

This may include providers of cloud hosting, databases, storage, content delivery, cybersecurity, monitoring, authentication, email delivery and application infrastructure.

Payment and Accounting Providers

Payment processors, banks, accounting providers and invoicing systems may process data required to complete payments, maintain financial records and comply with tax obligations.

Analytics and Communications Providers

We may use analytics, customer support, email communication, error monitoring and customer relationship management providers.

AI and Content-Processing Providers

Information submitted to AI-assisted features may be processed by contracted AI infrastructure or model providers where necessary to generate requested output.

Google and Other Integration Providers

When you connect a third-party service, information may be exchanged with that provider according to the permissions you approve and the provider’s own terms.

Customer Account Administrators

If your account is created or managed by an organisation, the organisation’s authorised administrators may access information about team members, projects, integrations, usage and account settings.

Professional Advisers

We may disclose information to lawyers, accountants, auditors, insurers and other professional advisers where reasonably necessary.

Authorities and Legal Recipients

We may disclose information to courts, regulators, tax authorities, law-enforcement bodies or other authorised recipients where required by law or necessary to protect legal rights.

Corporate Transactions

Information may be transferred as part of a merger, acquisition, financing, restructuring or sale of assets, subject to applicable legal safeguards.

Raisertools does not sell personal data.

9. International Data Transfers

Raisertools is established in Estonia and may use service providers located in the European Economic Area and other countries.

Where personal data is transferred outside the European Economic Area to a country that has not been recognised as providing an adequate level of protection, we use appropriate safeguards where required. These safeguards may include:

  • European Commission Standard Contractual Clauses;
  • Adequacy decisions;
  • Contractual confidentiality and security obligations;
  • Additional technical and organisational safeguards.

You may contact us for additional information about the safeguards relevant to a particular transfer.

10. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including legal, accounting, security and dispute-resolution requirements.

Typical retention periods include:

  • Account and project data: for the duration of the customer relationship and generally for up to 90 days after account closure, unless earlier deletion is requested or longer retention is required;
  • Google integration data: while the integration remains active and normally for up to 30 days after disconnection, with backup copies removed within the ordinary backup cycle;
  • Security and technical logs: generally for up to 12 months, unless longer retention is required to investigate an incident;
  • Support and business correspondence: generally for up to three years after the relevant matter is resolved;
  • Marketing information: until consent is withdrawn or you object, with limited suppression information retained to respect your preference;
  • Billing, invoice and transaction records: generally for seven years where required by Estonian accounting or tax legislation;
  • Legal dispute information: until the applicable limitation period or legal proceedings have ended.

We may retain anonymised or aggregated information that can no longer reasonably identify an individual.

11. Data Security

Raisertools uses appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

These measures may include:

  • Access controls and role-based permissions;
  • Authentication and password-protection measures;
  • Encryption in transit;
  • Encryption or other protection for stored information where appropriate;
  • Logging and security monitoring;
  • Network and infrastructure protections;
  • Backup and recovery procedures;
  • Employee and contractor confidentiality obligations;
  • Vendor and service-provider assessments;
  • Incident-response procedures.

No website, platform or data-transmission method is completely secure. Users are responsible for protecting their account credentials and notifying Raisertools promptly if they suspect unauthorised access.

12. Your Data Protection Rights

Subject to applicable law and relevant exceptions, you may have the right to:

  • Request access to your personal data;
  • Request correction of inaccurate or incomplete data;
  • Request deletion of personal data;
  • Request restriction of processing;
  • Object to processing based on legitimate interests;
  • Object to direct marketing;
  • Withdraw consent;
  • Receive certain personal data in a structured, commonly used and machine-readable format;
  • Request that certain data be transferred to another controller;
  • Lodge a complaint with a supervisory authority;
  • Request information about international transfer safeguards.

These rights are not absolute. In some cases, we may be legally permitted or required to refuse or limit a request.

To exercise your rights, contact info@raisertools.com. We may request reasonable information to verify your identity and protect your account.

Where Raisertools processes personal data solely on behalf of a customer organisation, we may direct your request to that organisation or assist the organisation in responding.

13. Account and Data Deletion

You may request deletion of your Raisertools account and associated personal data by contacting info@raisertools.com or by using an account-deletion feature where available.

After verifying the request, we will delete or anonymise eligible personal data within the period required by applicable law.

Some information may be retained where necessary to:

  • Comply with tax, accounting or legal obligations;
  • Prevent fraud or misuse;
  • Resolve disputes;
  • Enforce agreements;
  • Maintain security records;
  • Establish, exercise or defend legal claims.

Disconnecting an integration does not automatically delete all account information. You may separately request account or project deletion.

14. Marketing Communications

We may send information about Raisertools products, platform updates, demonstrations, events or related services where you have provided consent or where otherwise permitted by applicable law.

You may unsubscribe by using the link provided in marketing emails or by contacting info@raisertools.com.

Even after you unsubscribe from marketing, we may continue to send essential service communications, including security notices, billing messages and account-related information.

15. Automated Analysis and AI Recommendations

Raisertools uses automated systems and AI-assisted technologies to analyse websites, keywords, content, performance and marketing information and to generate recommendations or reports.

These outputs are intended to support business and digital marketing decisions. They may contain errors and should be reviewed before implementation.

Raisertools does not ordinarily use personal data to make decisions based solely on automated processing that produce legal or similarly significant effects concerning an individual.

16. Children’s Privacy

Raisertools is a business and professional digital marketing service. It is not intended for children.

You must be at least 18 years old, or have the legal capacity required in your country, to create an account or enter into a paid agreement with Raisertools.

We do not knowingly collect personal data from children through the platform. If you believe a child has provided personal data to us, contact info@raisertools.com.

17. Customer Responsibilities

Customers using Raisertools are responsible for ensuring that:

  • They are authorised to analyse the websites, accounts and properties connected to the platform;
  • They have a lawful basis for providing personal data to Raisertools;
  • Required notices have been provided to their employees, customers, website visitors or other individuals;
  • Required consents have been obtained;
  • Their use of reports, exports and integrations complies with applicable law;
  • They do not submit unlawful, excessive or unnecessary sensitive information.

18. Supervisory Authority

You have the right to lodge a complaint with the data protection authority in your country of residence, place of work or location of the alleged infringement.

As Raisertools OÜ is established in Estonia, you may also contact:

Estonian Data Protection Inspectorate Andmekaitse Inspektsioon Tallinn, Estonia

We encourage you to contact Raisertools first so that we can attempt to resolve your concern.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, integrations, legal requirements or data-processing practices.

The updated version will be published with a revised “Last updated” date. Where changes materially affect how we use personal data, we will provide additional notice and request consent where required.

Continued use of the services after an update does not replace consent where consent is legally required.

20. Contact Us

For privacy questions, requests or complaints, contact:

Raisertools OÜ Registry code: 16723634 Registered address: Narva mnt 7a, Kesklinna Tallinn, Estonia Email: info@raisertools.com Telephone: +372 553 9233