SEO is one of the most powerful tools for bringing long-term, consistent traffic to your website-without relying on paid ads. When done right, it helps your content appear in front of the right people at the exact moment they’re searching for it. Whether you run a blog, an online store, or a service-based business, understanding and applying SEO can directly influence your visibility, credibility, and growth online. It’s not about gaming the system-it’s about making your website more useful, discoverable, and aligned with what both users and search engines expect.

On this page, we will explain what is SEO, why SEO is important and how to do it right.

What is SEO?

SEO is about making your website better for both search engines and users. When someone searches for something on Google, the search engine tries to show the most helpful and trustworthy results. SEO is the process of making sure your pages meet those expectations.

It includes a few different areas:

  • Improving the content on your pages
  • Making your site easier to navigate and faster to load
  • Earning trust and recognition from other websites

These efforts are usually grouped into three parts: on-page SEO, off-page SEO, and technical SEO. Together, they help search engines find your site, understand it, and rank it higher.

Why Is SEO Important?

Most people use search engines to find information, compare products, or make decisions. If your website appears high in the results, you’re more likely to get clicks—and potential customers.

Here’s why SEO is important:

  • It brings free traffic – You don’t pay for each visitor like with ads.
  • It builds trust – People trust Google’s top results.
  • It supports long-term growth – Unlike paid campaigns, a well-optimized page can keep performing for months or even years.
  • It improves user experience – Good SEO also means your website is faster, clearer, and easier to use.

On-page SEO is everything you do on your website pages to help them rank better. It focuses on making your content clear, useful, and relevant to what people are searching for.

Key aspects of on-page SEO include:

  • Using the right keywords in your titles, headings, and text
  • Writing helpful content that answers users’ questions
  • Using clear headings (H1, H2, etc.) to organize your text
  • Adding internal links to other pages on your site
  • Optimizing images with descriptive file names and alt text

The goal is to make sure both visitors and search engines understand what your page is about—and to offer real value that matches what people are looking for.

Off-page SEO refers to actions taken outside of your website to increase its credibility and reputation. The most important part of this is earning backlinks-links from other websites to yours.

Why backlinks matter:

  • They act like “votes of confidence” from other sites
  • The more trustworthy sites that link to you, the more search engines trust your content
  • Backlinks can also bring you referral traffic

Other off-page signals include brand mentions, online reviews, and social sharing. Off-page SEO helps build your authority and signals to search engines that others find your content valuable.

Technical SEO is about the behind-the-scenes elements that help search engines crawl, understand, and index your website. It doesn’t involve the content itself, but rather how the site is built and performs.

Important areas include:

  • Site speed – Faster websites provide a better experience
  • Mobile-friendliness – Your site should work well on phones and tablets
  • URL structure – A clean and organized URL structure makes your page URLs easier to read and rank
  • Sitemaps and indexing – Help search engines find all your pages
  • Fixing errors – Broken links, duplicate pages, or crawl issues can hurt performance

Technical SEO is essential because even the best content may not rank if search engines can’t access or understand it.

Search engines like Google use automated programs called crawlers to scan the web. They visit your website, read its content, and store it in a massive database called an index. When someone performs a search, Google quickly looks through its index to find the most relevant and trustworthy pages.

Search engine results are ranked based on many factors, including:

  • How relevant your content is to the search query
  • How trustworthy your website appears
  • How fast and well your site works on all devices

Search engine optimization helps you align with those factors so your pages can appear higher in the results.

Here are some common SEO mistakes to avoid:

Stuffing too many keywords

Adding the same keyword repeatedly makes content hard to read and can lead to search engine penalties. Focus on using keywords naturally and only where they make sense.

Copying content from other websites

Duplicate content doesn’t add value and can prevent your pages from ranking well. Always create original, helpful content tailored to your audience.

Ignoring mobile optimization

If your site isn’t mobile-friendly, users may leave quickly, and Google may rank it lower in mobile search results. A responsive design ensures a smooth experience on all devices.

Having a slow or hard-to-navigate site

Slow load times frustrate users and hurt rankings. Poor navigation makes it hard for both visitors and search engines to find important content.

Not earning any backlinks

Without backlinks, it’s hard for search engines to view your site as trustworthy or authoritative. Actively create high-quality content that others will want to link to.

Publishing low-quality or vague content

Content that lacks depth, clarity, or purpose won’t satisfy users or rank well. Make sure every page has a clear focus and offers real value.

Start Using It With Low Cost – Optimize your site starting from 29 euros

References

Case Studies

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Testimonials

Raiser completely changed the way we approach SEO and lead generation. What once seemed too complex and technical became manageable thanks to its user-friendly interface and powerful tools. We were able to analyze our site, fix issues, and implement targeted SEO improvements on our own. As a result, not only did our traffic grow, but the quality and quantity of our inbound leads increased significantly.

Rabia K.

Workinton

As an e-commerce brand, we struggled to understand why our website wasn’t performing for SEO. Raiser quickly highlighted key SEO issues and gave us clear, actionable steps. With improved site structure, faster load times, and smarter content optimization, we saw higher rankings, more qualified traffic, and a real boost in sales. Raiser didn’t just fix problems—it gave us the confidence to grow.

Ugur C.

Pazarium

Managing a global corporate website comes with the challenge of addressing different regional needs. Raiser helped us implement location-specific SEO improvements and content strategies that actually made a difference. From identifying regional keyword opportunities to optimizing pages per market, we gained both visibility and relevance in key local search results—without complicating our global structure.

Erdinc D.

Franke Turkiye

Using Raiser SEO solutions, we were able to get our digital marketing operations in order. Understanding clearly what needs to be done for improvement with in-depth analysis and seeing the results of our work with regular, detailed reports helped us immensely in speeding up our website, making it more user-friendly, and getting better rankings in Google.

Hanno A.

Briisk

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