{"id":1802,"date":"2025-05-08T14:55:25","date_gmt":"2025-05-08T14:55:25","guid":{"rendered":"https:\/\/raisertools.com\/web-analizi\/"},"modified":"2026-01-29T15:33:32","modified_gmt":"2026-01-29T15:33:32","slug":"web-analizi","status":"publish","type":"page","link":"https:\/\/raisertools.com\/tr\/web-analizi\/","title":{"rendered":"Web Analizi"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-right:0px;--awb-padding-bottom:60px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);\"><p>Web analizi; ziyaret\u00e7ilerin davran\u0131\u015flar\u0131n\u0131, i\u00e7eriklerinizin nas\u0131l performans g\u00f6sterdi\u011fini ve hedeflerinize ne \u00f6l\u00e7\u00fcde ula\u015ft\u0131\u011f\u0131n\u0131z\u0131 anlamak i\u00e7in web sitenizden veri toplama, \u00f6l\u00e7me ve yorumlama s\u00fcrecidir. <\/p>\n<p>Verileri analiz ederek daha ak\u0131ll\u0131 kararlar alabilir, sitenizin etkinli\u011fini art\u0131rabilir ve daha fazla trafik, etkile\u015fim ve d\u00f6n\u00fc\u015f\u00fcm sa\u011flayacak aksiyonlar alabilirsiniz.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:10;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1421\" height=\"1002\" title=\"raiser-reports\" src=\"https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports.png\" alt class=\"img-responsive wp-image-2305\" srcset=\"https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports-200x141.png 200w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports-400x282.png 400w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports-600x423.png 600w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports-800x564.png 800w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports-1200x846.png 1200w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports.png 1421w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top-small:20px;--awb-padding-bottom-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Web Analizi Nedir?<\/h4><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-content-alignment:left;\"><p>Web analizi; sayfa g\u00f6r\u00fcnt\u00fclemeleri, kullan\u0131c\u0131 yollar\u0131, \u00e7\u0131kma oranlar\u0131 ve d\u00f6n\u00fc\u015f\u00fcmler gibi site aktivitelerinin takip edilip ham verilerin i\u00e7g\u00f6r\u00fcye d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesidir. Bu i\u00e7g\u00f6r\u00fcler sayesinde nelerin i\u015fe yarad\u0131\u011f\u0131n\u0131, nelerin i\u015fe yaramad\u0131\u011f\u0131n\u0131 ve nerelerde iyile\u015ftirme gerekti\u011fini anlayabilirsiniz. <\/p>\n<p>Yani konu sadece ziyaret\u00e7i say\u0131s\u0131 de\u011fildir. \u00d6nemli olan, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 anlamak, verileri hedeflerle kar\u015f\u0131la\u015ft\u0131rmak ve bu bilgiyi ak\u0131ll\u0131ca kullanarak gerekli de\u011fi\u015fiklikleri yapmakt\u0131r.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top-small:20px;--awb-padding-bottom-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Web Analizi Neden \u00d6nemlidir?<\/h4><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-content-alignment:left;\"><ul>\n<li><strong>Karar alma s\u00fcrecini iyile\u015ftirir: <\/strong>Kullan\u0131c\u0131lar\u0131n ne istedi\u011fini ya da nerede kaybedildi\u011fini tahmin etmek zorunda kalmazs\u0131n\u0131z\u2014veriler size bunlar\u0131 g\u00f6sterir. <\/li>\n<li><strong>Performans\u0131 optimize eder: <\/strong>Yava\u015f sayfalar\u0131, k\u0131r\u0131k ba\u011flant\u0131lar\u0131 veya etkisiz i\u00e7erikleri tespit eder ve d\u00fczeltirsiniz.<\/li>\n<li><strong>Kullan\u0131c\u0131 deneyimini iyile\u015ftirir:<\/strong> \u0130nsanlar\u0131n sitenizde nas\u0131l hareket etti\u011fini \u00f6\u011frenerek, \u00f6nlerindeki engelleri kald\u0131rabilirsiniz.<\/li>\n<li><strong>Yat\u0131r\u0131m getirisini art\u0131r\u0131r (ROI &#8211; Return of Investment): <\/strong>Zaman ve b\u00fct\u00e7enizi ger\u00e7ekten sonu\u00e7 getiren alanlara y\u00f6nlendirmenizi sa\u011flar.<\/li>\n<li><strong>SEO ve pazarlamay\u0131 destekler:<\/strong> Hangi kanallar\u0131n trafik getirdi\u011fini, hangi anahtar kelimelerin i\u015fe yarad\u0131\u011f\u0131n\u0131 ve arama motoru trafi\u011finin nas\u0131l davrand\u0131\u011f\u0131n\u0131 g\u00f6r<\/li>\n<\/ul>\n<p>K\u0131sacas\u0131, web analiz olmadan, bir anlamda karanl\u0131kta hareket eder, web sitenizin sorunlar\u0131n\u0131 g\u00f6rmeden, hangi iyile\u015ftirmeleri yapman\u0131z gerekti\u011finden emin olamadan ilerlersiniz.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:10;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1378\" height=\"844\" title=\"raiser-reports-detail2\" src=\"https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports-detail2.png\" alt class=\"img-responsive wp-image-2309\" srcset=\"https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports-detail2-200x122.png 200w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports-detail2-400x245.png 400w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports-detail2-600x367.png 600w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports-detail2-800x490.png 800w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports-detail2-1200x735.png 1200w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-reports-detail2.png 1378w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color3);--awb-title-color:var(--awb-color5);--awb-content-color:var(--awb-color5);--awb-icon-box-color:rgba(255,200,0,0);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-toggle-active-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:18px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-1802-1\"><div class=\"fusion-panel panel-default panel-543a77a4476d12b17 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color5);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_543a77a4476d12b17\"><a aria-expanded=\"false\" aria-controls=\"543a77a4476d12b17\" role=\"button\" data-toggle=\"collapse\" data-target=\"#543a77a4476d12b17\" href=\"#543a77a4476d12b17\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-angle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Takip Edilmesi Gereken Temel Web Analizi Metrikleri<\/span><\/a><\/h4><\/div><div id=\"543a77a4476d12b17\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_543a77a4476d12b17\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>En de\u011ferli analiz metriklerinden baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n<ul>\n<li><strong>Oturumlar ve kullan\u0131c\u0131lar:<\/strong> Ka\u00e7 ki\u015fi sitenizi ziyaret ediyor ve ne s\u0131kl\u0131kla geliyor?<\/li>\n<li><strong>Trafik kaynaklar\u0131:<\/strong> Ziyaret\u00e7ileriniz nereden geliyor? (arama motorlar\u0131, do\u011frudan, y\u00f6nlendirmeler, sosyal medya vb.)<\/li>\n<li><strong>Hemen \u00e7\u0131kma oran\u0131 (bounce rate):<\/strong> Sadece bir sayfay\u0131 g\u00f6r\u00fcnt\u00fcleyip siteden ayr\u0131lan ziyaret\u00e7ilerin oran\u0131<\/li>\n<li><strong>Oturum ba\u015f\u0131na sayfa g\u00f6r\u00fcnt\u00fcleme:<\/strong> Kullan\u0131c\u0131lar ayr\u0131lmadan \u00f6nce ka\u00e7 sayfa geziyor?<\/li>\n<li><strong>Ortalama oturum s\u00fcresi:<\/strong> Ziyaret\u00e7iler sitenizde ne kadar zaman ge\u00e7iriyor?<\/li>\n<li><strong>En \u00e7ok giri\u015f ve \u00e7\u0131k\u0131\u015f yap\u0131lan sayfalar:<\/strong> Kullan\u0131c\u0131lar sitenize nereden giriyor ve nereden \u00e7\u0131k\u0131yor?<\/li>\n<li><strong>D\u00f6n\u00fc\u015f\u00fcmler ve hedefler:<\/strong> Ziyaret\u00e7iler istedi\u011finiz aksiyonlar\u0131 (sat\u0131n alma, kay\u0131t olma vb.) ger\u00e7ekle\u015ftiriyor mu?<\/li>\n<li><strong>Site h\u0131z\u0131 ve mobil performans: <\/strong>Siteniz ne kadar h\u0131zl\u0131 y\u00fckleniyor ve mobilde ne kadar iyi \u00e7al\u0131\u015f\u0131yor?<\/li>\n<\/ul>\n<p>Bu metrikleri takip etmek, g\u00fc\u00e7l\u00fc i\u00e7erikleri, sorunlu sayfalar\u0131 ve kullan\u0131c\u0131 davran\u0131\u015f\u0131ndaki kal\u0131plar\u0131 ortaya \u00e7\u0131kar\u0131r.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-069d014bde7261e0f fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color5);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_069d014bde7261e0f\"><a aria-expanded=\"false\" aria-controls=\"069d014bde7261e0f\" role=\"button\" data-toggle=\"collapse\" data-target=\"#069d014bde7261e0f\" href=\"#069d014bde7261e0f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-angle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Web Analizinin Temel A\u015famalar\u0131<\/span><\/a><\/h4><\/div><div id=\"069d014bde7261e0f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_069d014bde7261e0f\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Web analizi sadece rapor okumak de\u011fildir. Verilerin toplanmas\u0131, yorumlanmas\u0131 ve elde edilen i\u00e7g\u00f6r\u00fclerle geli\u015ftirmelerin yap\u0131lmas\u0131n\u0131 kapsayan yap\u0131land\u0131r\u0131lm\u0131\u015f bir s\u00fcre\u00e7tir. \u0130\u015fte bu s\u00fcrecin temel a\u015famalar\u0131: <\/p>\n<ol>\n<li><strong> Hedef Belirleme<\/strong><\/li>\n<\/ol>\n<p>Analize ba\u015flamadan \u00f6nce, ba\u015far\u0131 sizin i\u00e7in ne demek, bunu tan\u0131mlay\u0131n. Daha fazla trafik mi? Daha \u00e7ok form doldurulmas\u0131 m\u0131? Daha fazla sat\u0131\u015f m\u0131? Net hedefler, hangi verileri toplayaca\u011f\u0131n\u0131z\u0131 ve nas\u0131l yorumlayaca\u011f\u0131n\u0131z\u0131 belirler.  <\/p>\n<ol start=\"2\">\n<li><strong> Veri Toplama<\/strong><\/li>\n<\/ol>\n<p>Analitik ara\u00e7lar\u0131 kurarak kullan\u0131c\u0131 davran\u0131\u015f\u0131, trafik kaynaklar\u0131, sayfa performans\u0131 ve d\u00f6n\u00fc\u015f\u00fcmleri takip edersiniz. Farkl\u0131 cihazlar ve kanallardan gelen ziyaretlerin, t\u0131klamalar\u0131n, oturum s\u00fcrelerinin ve tamamlanan aksiyonlar\u0131n verilerini toplars\u0131n\u0131z. <\/p>\n<ol start=\"3\">\n<li><strong> Segmentasyon<\/strong><\/li>\n<\/ol>\n<p>Toplanan verileri; trafik kayna\u011f\u0131, cihaz t\u00fcr\u00fc, co\u011frafi konum ya da yeni ve geri d\u00f6nen ziyaret\u00e7iler gibi de\u011fi\u015fkenlere g\u00f6re ay\u0131r\u0131n. B\u00f6ylece farkl\u0131 kullan\u0131c\u0131 gruplar\u0131n\u0131n davran\u0131\u015flar\u0131n\u0131 daha iyi analiz edebilirsiniz. <\/p>\n<ol start=\"4\">\n<li><strong> Performans De\u011ferlendirmesi<\/strong><\/li>\n<\/ol>\n<p>Belirledi\u011finiz hedeflerle ili\u015fkili metrikleri inceleyin. Ziyaret\u00e7iler \u00f6nemli aksiyonlar\u0131 tamaml\u0131yor mu? Hangi sayfalar en fazla ya da en az etkile\u015fim al\u0131yor? Nerelerde kullan\u0131c\u0131 kayb\u0131 ya\u015fan\u0131yor? Bu a\u015fama nelerin i\u015fe yarad\u0131\u011f\u0131n\u0131 ve nelerin geli\u015ftirilmeye ihtiyac\u0131 oldu\u011funu g\u00f6sterir.    <\/p>\n<ol start=\"5\">\n<li><strong> \u0130\u00e7g\u00f6r\u00fc \u00dcretimi<\/strong><\/li>\n<\/ol>\n<p>Verilere daha derinlemesine bakarak anlaml\u0131 sonu\u00e7lar \u00e7\u0131kar\u0131n. \u00d6rne\u011fin mobil kullan\u0131c\u0131lar\u0131n \u00f6deme ad\u0131mlar\u0131nda siteyi terk etti\u011fini ya da organik trafikten gelen ziyaret\u00e7ilerin daha d\u00fc\u015f\u00fck \u00e7\u0131kma oran\u0131na sahip oldu\u011funu ke\u015ffedebilirsiniz. <\/p>\n<ol start=\"6\">\n<li><strong> Geli\u015ftirmelerin Uygulanmas\u0131<\/strong><\/li>\n<\/ol>\n<p>Elde etti\u011finiz i\u00e7g\u00f6r\u00fclere g\u00f6re hedefli de\u011fi\u015fiklikler yap\u0131n. \u00d6rne\u011fin, i\u00e7erikleri g\u00fcncelleyin, CTA\u2019lar\u0131 yeniden yaz\u0131n, men\u00fc yap\u0131s\u0131n\u0131 d\u00fczenleyin ya da sayfa h\u0131z\u0131n\u0131 art\u0131r\u0131n. Her de\u011fi\u015fiklik, bir hedefe ba\u011fl\u0131 olmal\u0131d\u0131r. <\/p>\n<ol start=\"7\">\n<li><strong> Takip ve \u0130yile\u015ftirme D\u00f6ng\u00fcs\u00fc<\/strong><\/li>\n<\/ol>\n<p>De\u011fi\u015fikliklerin ard\u0131ndan performans\u0131 izlemeye devam edin. \u00c7\u0131kma oran\u0131 d\u00fc\u015ft\u00fc m\u00fc? D\u00f6n\u00fc\u015f\u00fcmler artt\u0131 m\u0131? Web analizi s\u00fcrekli bir d\u00f6ng\u00fcd\u00fcr: Test edin, \u00f6l\u00e7\u00fcn, geli\u015ftirin; tekrar edin.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-c307b1e13ca36c308 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color5);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_c307b1e13ca36c308\"><a aria-expanded=\"false\" aria-controls=\"c307b1e13ca36c308\" role=\"button\" data-toggle=\"collapse\" data-target=\"#c307b1e13ca36c308\" href=\"#c307b1e13ca36c308\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-angle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Web Analizini Etkili Kullanma Yollar\u0131<\/span><\/a><\/h4><\/div><div id=\"c307b1e13ca36c308\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_c307b1e13ca36c308\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ol>\n<li><strong>Net Hedefler Belirleyin<\/strong><br \/>\nAnalize ba\u015flamadan \u00f6nce ba\u015far\u0131y\u0131 nas\u0131l tan\u0131mlad\u0131\u011f\u0131n\u0131z\u0131 netle\u015ftirin (trafik, etkile\u015fim, sat\u0131\u015f vb.).<\/li>\n<li><strong>\u00d6nemli Sayfalara Odaklan\u0131n<\/strong><br \/>\nHer sayfa ayn\u0131 \u00f6nemde de\u011fildir. Ana sayfa, \u00fcr\u00fcn sayfalar\u0131, bloglar, a\u00e7\u0131l\u0131\u015f sayfalar\u0131 ve ileti\u015fim formlar\u0131 gibi kritik alanlar\u0131n performans\u0131n\u0131 yak\u0131ndan takip edin. <\/li>\n<li><strong>Verileri Segmentlere Ay\u0131r\u0131n<\/strong><br \/>\nCihaz t\u00fcr\u00fcne, konuma, trafik kayna\u011f\u0131na veya ziyaret\u00e7i tipine g\u00f6re verileri ay\u0131rarak analiz edin. Bu sayede davran\u0131\u015f kal\u0131plar\u0131 daha net ortaya \u00e7\u0131kar. <\/li>\n<li><strong>Terk Noktalar\u0131n\u0131 Belirleyin ve D\u00fczeltin<\/strong><br \/>\nKullan\u0131c\u0131lar belirli sayfalardan hemen ayr\u0131l\u0131yorsa ya da formlar\u0131 doldurmuyorsa, o sayfalarda i\u00e7erik, h\u0131z ya da CTA\u2019lar geli\u015ftirilmeye ihtiya\u00e7 duyuyor olabilir.<\/li>\n<li><strong>Zaman \u0130\u00e7inde Takip Edin<\/strong><br \/>\nBir haftal\u0131k veriler yeterli de\u011fildir. \u0130\u00e7erik g\u00fcncellemeleri, tasar\u0131m de\u011fi\u015fiklikleri veya kampanyalardan sonra uzun vadeli de\u011fi\u015fimleri izleyin. <\/li>\n<li><strong>\u0130\u00e7g\u00f6r\u00fcy\u00fc Eyleme D\u00f6n\u00fc\u015ft\u00fcr\u00fcn<\/strong><br \/>\n\u00d6\u011frendiklerinizi site yap\u0131s\u0131n\u0131 d\u00fczenlemek, i\u00e7erikleri g\u00fcncellemek, h\u0131z iyile\u015ftirmeleri yapmak ya da mesaj\u0131n\u0131z\u0131 yeniden \u015fekillendirmek i\u00e7in kullan\u0131n.<\/li>\n<\/ol>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d85b8678241235b22 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color5);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_d85b8678241235b22\"><a aria-expanded=\"false\" aria-controls=\"d85b8678241235b22\" role=\"button\" data-toggle=\"collapse\" data-target=\"#d85b8678241235b22\" href=\"#d85b8678241235b22\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-angle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Yayg\u0131n Web Analizi Hatalar\u0131<\/span><\/a><\/h4><\/div><div id=\"d85b8678241235b22\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_d85b8678241235b22\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li><strong>Her \u015feyi izleyip hi\u00e7bir \u015feyi anlamamak:<\/strong> Hedeflerinizi destekleyen metriklere odaklan\u0131n, ve ne anlama geldiklerini d\u00fc\u015f\u00fcn\u00fcn.<\/li>\n<li><strong>Mobil verileri g\u00f6z ard\u0131 etmek: <\/strong>Mobil kullan\u0131c\u0131 davran\u0131\u015f\u0131 masa\u00fcst\u00fcnden farkl\u0131d\u0131r, mutlaka ayr\u0131 analiz edilmelidir. <\/li>\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm takibi yapmamak:<\/strong> Kay\u0131tlar, sat\u0131n almalar gibi \u00f6nemli aksiyonlar\u0131 izlemezseniz b\u00fcy\u00fck resmi ka\u00e7\u0131r\u0131rs\u0131n\u0131z.<\/li>\n<li><strong>Sadece trafik hacmine bakmak:<\/strong> Ziyaret\u00e7iler etkile\u015fime ge\u00e7miyorsa, y\u00fcksek trafik tek ba\u015f\u0131na bir \u015fey ifade etmez.<\/li>\n<li><strong>Ba\u011flamdan kopuk yorumlar yapmak: <\/strong>Y\u00fcksek \u00e7\u0131kma oran\u0131 her zaman k\u00f6t\u00fc de\u011fildir; sayfan\u0131n amac\u0131 bu olabilir. Her veriyi, ilgili sayfa\/amac\u0131 ba\u011flam\u0131nda de\u011ferlendirin. <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1802","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/pages\/1802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/comments?post=1802"}],"version-history":[{"count":5,"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/pages\/1802\/revisions"}],"predecessor-version":[{"id":2410,"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/pages\/1802\/revisions\/2410"}],"wp:attachment":[{"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/media?parent=1802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}