{"id":1781,"date":"2025-05-07T20:04:02","date_gmt":"2025-05-07T20:04:02","guid":{"rendered":"https:\/\/raisertools.com\/teknik-seo\/"},"modified":"2026-01-29T15:31:59","modified_gmt":"2026-01-29T15:31:59","slug":"teknik-seo","status":"publish","type":"page","link":"https:\/\/raisertools.com\/tr\/teknik-seo\/","title":{"rendered":"Teknik SEO"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-right:0px;--awb-padding-bottom:60px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);\"><p>Teknik SEO, web sitenizin eri\u015filebilir, taranabilir, dizine eklenebilir ve arama motorlar\u0131 taraf\u0131ndan kolayca anla\u015f\u0131labilir olmas\u0131n\u0131 sa\u011flayan arka plan \u00e7al\u0131\u015fmalar\u0131n\u0131 ifade eder. \u0130\u00e7erik veya backlink stratejilerinden farkl\u0131 olarak, teknik SEO sitenizin altyap\u0131s\u0131na odaklan\u0131r\u2014nas\u0131l in\u015fa edildi\u011fi, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 ve arama motorlar\u0131yla nas\u0131l ileti\u015fim kurdu\u011fu. <\/p>\n<p>Bu \u00e7al\u0131\u015fmalar, asl\u0131nda SEO\u2019nun temelidir: \u0130\u00e7eri\u011finiz ne kadar iyi olursa olsun, arama motorlar\u0131 sayfalar\u0131n\u0131za eri\u015femiyor ya da i\u00e7eri\u011fi do\u011fru \u015fekilde yorumlayam\u0131yorsa, s\u0131ralama alamaz. Bu rehberde teknik SEO\u2019nun ne oldu\u011funu ve nas\u0131l do\u011fru \u015fekilde yap\u0131laca\u011f\u0131n\u0131 temel hatlar\u0131yla \u00f6\u011freneceksiniz.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:10;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1440\" height=\"1053\" title=\"raiser-seo-dashboard\" src=\"https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-seo-dashboard.png\" alt class=\"img-responsive wp-image-2275\" srcset=\"https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-seo-dashboard-200x146.png 200w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-seo-dashboard-400x293.png 400w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-seo-dashboard-600x439.png 600w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-seo-dashboard-800x585.png 800w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-seo-dashboard-1200x878.png 1200w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-seo-dashboard.png 1440w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top-small:20px;--awb-padding-bottom-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Teknik SEO Nedir?<\/h4><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-content-alignment:left;\"><p>Teknik SEO, arama motorlar\u0131n\u0131n web sitenizi verimli \u015fekilde taray\u0131p dizine ekleyebilmesi i\u00e7in teknik yap\u0131n\u0131n optimize edilmesidir. \u015eu alanlar\u0131 kapsar: <\/p>\n<ul>\n<li>Web sitesi h\u0131z\u0131 ve performans\u0131<\/li>\n<li>Mobil uyumluluk ve duyarl\u0131 tasar\u0131m<\/li>\n<li>URL yap\u0131s\u0131 ve site hiyerar\u015fisi<\/li>\n<li>Dahili ba\u011flant\u0131lar ve site i\u00e7i gezinme deneyimi<\/li>\n<li>Dizine ekleme ve tarama kontrol\u00fc<\/li>\n<li>Yap\u0131land\u0131r\u0131lm\u0131\u015f veri ve schema i\u015faretlemeleri<\/li>\n<li>G\u00fcvenlik (HTTPS)<\/li>\n<li>K\u0131r\u0131k ba\u011flant\u0131lar veya yinelenen sayfalar gibi hatalar\u0131n giderilmesi<\/li>\n<\/ul>\n<p>Teknik SEO\u2019nun amac\u0131, sitenizin arama sonu\u00e7lar\u0131nda iyi performans g\u00f6stermesini engelleyen t\u00fcm teknik engelleri ortadan kald\u0131rmakt\u0131r.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top-small:20px;--awb-padding-bottom-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Teknik SEO Neden \u00d6nemlidir?<\/h4><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-content-alignment:left;\"><p>Teknik SEO\u2019nun ne oldu\u011funu \u00f6\u011frendik; \u015fimdi neden bu kadar kritik oldu\u011funa bakal\u0131m:<\/p>\n<ul>\n<li><strong>Arama motorlar\u0131 sayfalar\u0131n\u0131za eri\u015febilmeli:<\/strong> Sayfalar taranam\u0131yor veya dizine eklenemiyorsa, arama sonu\u00e7lar\u0131nda yer almaz.<\/li>\n<li><strong>Performans s\u0131ralamay\u0131 etkiler:<\/strong> Yava\u015f ya da istikrars\u0131z siteler, k\u00f6t\u00fc kullan\u0131c\u0131 deneyimi nedeniyle daha d\u00fc\u015f\u00fck s\u0131ralama al\u0131r.<\/li>\n<li><strong>Mobil uyumluluk \u015fart: <\/strong>Google mobil \u00f6ncelikli indeksleme yapar. Mobilde k\u00f6t\u00fc \u00e7al\u0131\u015fan siteler rekabette geride kal\u0131r.<\/li>\n<li><strong>Yap\u0131land\u0131r\u0131lm\u0131\u015f veri g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131r\u0131r:<\/strong> Teknik i\u015faretlemeler, i\u00e7eri\u011finizin neyle ilgili oldu\u011funu arama motorlar\u0131na daha iyi anlat\u0131r ve zengin sonu\u00e7larda g\u00f6sterilmesini sa\u011flar.<\/li>\n<\/ul>\n<p>Teknik SEO yap\u0131lmad\u0131\u011f\u0131nda, i\u00e7erik \u00fcretimi veya link in\u015fas\u0131 gibi di\u011fer SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n etkisi de s\u0131n\u0131rl\u0131 kal\u0131r.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:10;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1440\" height=\"711\" title=\"raiser-all-parameters\" src=\"https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-all-parameters.png\" alt class=\"img-responsive wp-image-2278\" srcset=\"https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-all-parameters-200x99.png 200w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-all-parameters-400x198.png 400w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-all-parameters-600x296.png 600w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-all-parameters-800x395.png 800w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-all-parameters-1200x593.png 1200w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-all-parameters.png 1440w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color3);--awb-title-color:var(--awb-color5);--awb-content-color:var(--awb-color5);--awb-icon-box-color:rgba(255,200,0,0);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-toggle-active-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:18px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-1781-1\"><div class=\"fusion-panel panel-default panel-02a4be2258816f97a fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color5);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_02a4be2258816f97a\"><a aria-expanded=\"false\" aria-controls=\"02a4be2258816f97a\" role=\"button\" data-toggle=\"collapse\" data-target=\"#02a4be2258816f97a\" href=\"#02a4be2258816f97a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-angle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Teknik SEO&#039;nun Temel \u00d6\u011feleri<\/span><\/a><\/h4><\/div><div id=\"02a4be2258816f97a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_02a4be2258816f97a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u0130\u015fte teknik SEO&#8217;nun temel bile\u015fenleri:<\/p>\n<ol>\n<li><strong> Site Taramas\u0131 ve Dizine Ekleme<\/strong><\/li>\n<\/ol>\n<p>Arama motorlar\u0131, sitenizi taramak i\u00e7in botlar kullan\u0131r. E\u011fer botlar sayfalar\u0131n\u0131za ula\u015famaz veya yap\u0131s\u0131n\u0131 anlayamazsa, bu sayfalar dizine eklenmez ve s\u0131ralama almaz. <\/p>\n<p>Dikkat edilmesi gerekenler:<\/p>\n<ul>\n<li>\u00d6nemli sayfalar\u0131n ke\u015ffedilmesi i\u00e7in bir XML site haritas\u0131 kullan\u0131n.<\/li>\n<li>robots.txt dosyas\u0131 ile neyin taran\u0131p neyin taranmayaca\u011f\u0131n\u0131 kontrol edin.<\/li>\n<li>JavaScript veya yanl\u0131\u015f meta etiketleri kullan\u0131p \u00f6nemli i\u00e7erikleri engellemeyin.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong> Site H\u0131z\u0131 ve Performans<\/strong><\/li>\n<\/ol>\n<p>Site h\u0131z\u0131 hem kullan\u0131c\u0131 deneyimini hem de SEO\u2019yu do\u011frudan etkiler. H\u0131zl\u0131 siteler daha az terk edilir ve daha \u00e7ok etkile\u015fim al\u0131r. <\/p>\n<p>Performans\u0131 art\u0131rmak i\u00e7in:<\/p>\n<ul>\n<li>G\u00f6rselleri s\u0131k\u0131\u015ft\u0131r\u0131n ve boyutland\u0131rmas\u0131n\u0131 do\u011fru yap\u0131n<\/li>\n<li>Taray\u0131c\u0131 \u00f6nbellekleme ve CDN kullan\u0131n<\/li>\n<li>CSS, JavaScript ve HTML dosyalar\u0131n\u0131 k\u00fc\u00e7\u00fclt\u00fcn<\/li>\n<li>Gereksiz eklenti ve script&#8217;leri kald\u0131r\u0131n<\/li>\n<li>Performans\u0131 d\u00fczenli olarak takip edin<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong> Mobil Uyumluluk<\/strong><\/li>\n<\/ol>\n<p>Google, indeksleme i\u00e7in sitenizin mobil versiyonunu baz al\u0131r. Mobil uyumlu olmayan siteler SEO a\u00e7\u0131s\u0131ndan dezavantajl\u0131d\u0131r. <\/p>\n<p>Dikkat edilmesi gerekenler:<\/p>\n<ul>\n<li>Duyarl\u0131 (responsive) tasar\u0131m kullan\u0131n<\/li>\n<li>Metinler b\u00fcy\u00fctmeye gerek kalmadan okunabilir olmal\u0131<\/li>\n<li>Flash gibi desteklenmeyen \u00f6\u011felerden ka\u00e7\u0131n\u0131n<\/li>\n<li>K\u00fc\u00e7\u00fck ekranlarda kolay gezinme sunun<\/li>\n<\/ul>\n<p><strong>\u0130pucu: <\/strong>Google\u2019\u0131n Mobile-Friendly Test arac\u0131n\u0131 kullanarak sayfalar\u0131n\u0131z\u0131n mobil performans\u0131n\u0131 test edebilirsiniz.<\/p>\n<ol start=\"4\">\n<li><strong> HTTPS ve Site G\u00fcvenli\u011fi<\/strong><\/li>\n<\/ol>\n<p>HTTPS, s\u0131ralama sinyalidir ve kullan\u0131c\u0131 g\u00fcvenini art\u0131r\u0131r. SSL sertifikas\u0131 kullanmal\u0131 ve t\u00fcm i\u00e7erikler (g\u00f6rseller, scriptler vb.) g\u00fcvenli \u015fekilde y\u00fcklenmelidir. <\/p>\n<p><strong><em>Dikkat edilecekler:<\/em><\/strong><\/p>\n<ul>\n<li>T\u00fcm HTTP sayfalar\u0131 HTTPS\u2019ye y\u00f6nlendirin<\/li>\n<li>Kar\u0131\u015f\u0131k i\u00e7erikten (HTTPS sayfada HTTP \u00f6\u011feler) ka\u00e7\u0131n\u0131n<\/li>\n<li>SSL sertifikan\u0131z\u0131 d\u00fczenli olarak yenileyin<\/li>\n<\/ul>\n<ol start=\"5\">\n<li><strong> URL Yap\u0131s\u0131 ve Site Mimarisi<\/strong><\/li>\n<\/ol>\n<p>Temiz ve mant\u0131kl\u0131 bir URL yap\u0131s\u0131, taramay\u0131 ve kullan\u0131labilirli\u011fi kolayla\u015ft\u0131r\u0131r. Her sayfan\u0131n benzersiz, a\u00e7\u0131klay\u0131c\u0131 ve okunabilir bir URL\u2019si olmal\u0131d\u0131r. <\/p>\n<p>\u0130pu\u00e7lar\u0131:<\/p>\n<ul>\n<li>Alt \u00e7izgi yerine tire (-) kullan\u0131n<\/li>\n<li>Uzun ve karma\u015f\u0131k sorgu parametrelerinden ka\u00e7\u0131n\u0131n<\/li>\n<li>URL\u2019leri kategorilere g\u00f6re yap\u0131land\u0131r\u0131n (\u00f6rne\u011fin: \/blog\/seo-ipuclari)<\/li>\n<li>\u00d6nemli sayfalar ana sayfaya 2\u20133 t\u0131kl\u0131k mesafede olacak \u015fekilde hiyerar\u015fiyi sade tutun<\/li>\n<\/ul>\n<p>\u0130\u00e7 linkleme ve breadcrumb (iz yolu) navigasyonu, hem kullan\u0131c\u0131lar\u0131 hem de arama motorlar\u0131n\u0131 do\u011fru y\u00f6nlendirmek i\u00e7in kritik \u00f6nemdedir.<\/p>\n<ol start=\"6\">\n<li><strong> Kanonikle\u015ftirme ve Yinelenen\/Kopya \u0130\u00e7erik<\/strong><\/li>\n<\/ol>\n<p>Yinelenen\/kopya i\u00e7erikler, arama motorlar\u0131nda kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131na neden olur ve s\u0131ralamalar\u0131 olumsuz etkileyebilir. Kanonik etiketlerle tercih edilen sayfa s\u00fcr\u00fcm\u00fcn\u00fc belirtin. <\/p>\n<p><strong>\u0130pu\u00e7lar\u0131:<\/strong><\/p>\n<ul>\n<li>Ayn\u0131 sayfan\u0131n www \/ www&#8217;suz, slashl\u0131 \/ slash&#8217;s\u0131z gibi farkl\u0131 s\u00fcr\u00fcmlerinden ka\u00e7\u0131n\u0131n<\/li>\n<li>link rel=&#8221;canonical&#8221; href=&#8221;https:\/\/example.com\/preferred-url&#8221; etiketi ile otoriteyi birle\u015ftirin.<\/li>\n<li>\u00dcr\u00fcn varyasyonlar\u0131 veya filtrelenmi\u015f URL\u2019lerde kanonik etiketler kullan\u0131n<\/li>\n<\/ul>\n<ol start=\"7\">\n<li><strong> Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri (Schema Markup)<\/strong><\/li>\n<\/ol>\n<p>Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler, i\u00e7eri\u011fin anlam\u0131n\u0131 ve ba\u011flam\u0131n\u0131 arama motorlar\u0131na anlat\u0131r. Ayr\u0131ca arama sonu\u00e7lar\u0131nda zengin snippet\u2019ler (yorum, fiyat, SSS vb.) \u00e7\u0131kmas\u0131n\u0131 sa\u011flar. <\/p>\n<p>Kullan\u0131m alanlar\u0131:<\/p>\n<ul>\n<li>Blog yaz\u0131lar\u0131 ve makaleler<\/li>\n<li>\u00dcr\u00fcnler ve fiyatlar<\/li>\n<li>\u0130ncelemeler ve puanlamalar<\/li>\n<li>SSS ve nas\u0131l yap\u0131l\u0131r i\u00e7erikleri<\/li>\n<li>Etkinlikler, tarifler, i\u015f ilanlar\u0131 vb.<\/li>\n<\/ul>\n<ol start=\"8\">\n<li><strong> Teknik Hatalar\u0131n Giderilmesi<\/strong><\/li>\n<\/ol>\n<p>Hatalar, sayfalar\u0131n\u0131z\u0131n dizine eklenmesini veya s\u0131ralama almas\u0131n\u0131 engelleyebilir. Sitenizi d\u00fczenli olarak tarayarak \u015fu hatalar\u0131 giderin: <\/p>\n<ul>\n<li>404 (Bulunamad\u0131) hatalar\u0131<\/li>\n<li>K\u0131r\u0131k ba\u011flant\u0131lar<\/li>\n<li>Y\u00f6nlendirme zincirleri ve d\u00f6ng\u00fcler<\/li>\n<li>5xx sunucu hatalar\u0131<\/li>\n<li>Nedensiz \u015fekilde indeks d\u0131\u015f\u0131 kalan sayfalar<\/li>\n<li>Site i\u00e7inde ba\u011flant\u0131s\u0131 olmayan (yetim) sayfalar<\/li>\n<\/ul>\n<p>Raiser ile, sitenizin teknik SEO kontrol\u00fcn\u00fc kolayca yapabilir, geli\u015ftirilmesi gereken noktalar\u0131 g\u00f6rebilirsiniz.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-b59b97b701854989f fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color5);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_b59b97b701854989f\"><a aria-expanded=\"false\" aria-controls=\"b59b97b701854989f\" role=\"button\" data-toggle=\"collapse\" data-target=\"#b59b97b701854989f\" href=\"#b59b97b701854989f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-angle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Teknik SEO \u0130pu\u00e7lar\u0131<\/span><\/a><\/h4><\/div><div id=\"b59b97b701854989f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_b59b97b701854989f\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u0130\u015fte teknik SEO yaparken g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken ekstra ipu\u00e7lar\u0131:<\/p>\n<ul>\n<li>\u00d6nemli i\u00e7erikleri ana sayfadan maksimum 2\u20133 t\u0131kl\u0131k mesafede tutacak \u015fekilde d\u00fcz bir site yap\u0131s\u0131 kullan\u0131n.<\/li>\n<li>Core Web Vitals (LCP, FID, CLS) metriklerini iyile\u015ftirerek h\u0131z ve etkile\u015fimi art\u0131r\u0131n.<\/li>\n<li>Gerekti\u011finde sayfalama ve tembel y\u00fckleme (lazy loading) kullan\u0131n- ama unutmay\u0131n; i\u00e7erik botlar taraf\u0131ndan eri\u015filebilir olmal\u0131.<\/li>\n<li>URL formatlar\u0131n\u0131 tutarl\u0131 kullan\u0131n (<strong>http\/https<\/strong>, www\/non-www kar\u0131\u015f\u0131kl\u0131\u011f\u0131ndan ka\u00e7\u0131n\u0131n).<\/li>\n<li>Google Search Console \u00fczerinden dizinleme durumu ve tarama hatalar\u0131n\u0131 d\u00fczenli olarak izleyin.<\/li>\n<li>Arad\u0131\u011f\u0131 sayfay\u0131 bulamayan kullan\u0131c\u0131lar\u0131 geri kazanmak i\u00e7in \u00f6zel 404 hata sayfalar\u0131 haz\u0131rlay\u0131n.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-fc4b63f580b88522a fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color5);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_fc4b63f580b88522a\"><a aria-expanded=\"false\" aria-controls=\"fc4b63f580b88522a\" role=\"button\" data-toggle=\"collapse\" data-target=\"#fc4b63f580b88522a\" href=\"#fc4b63f580b88522a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-angle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">S\u0131k Yap\u0131lan Teknik SEO Hatalar\u0131<\/span><\/a><\/h4><\/div><div id=\"fc4b63f580b88522a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_fc4b63f580b88522a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>\u0130\u015fte ka\u00e7\u0131nman\u0131z gereken baz\u0131 teknik SEO hatalar\u0131:<\/p>\n<ul>\n<li>\u00d6nemli sayfalar\u0131n robots.txt veya noindex ile engellenmesi<\/li>\n<li>Eksik veya hatal\u0131 kanonik etiketler<\/li>\n<li>Optimize edilmemi\u015f dosyalar nedeniyle yava\u015f y\u00fcklenen sayfalar<\/li>\n<li>Mobil kullan\u0131labilirlik sorunlar\u0131n\u0131 g\u00f6rmezden gelmek<\/li>\n<li>K\u00f6t\u00fc i\u00e7 ba\u011flant\u0131lar y\u00fcz\u00fcnden yetim i\u00e7erikler olu\u015fturmak<\/li>\n<li>XML site haritas\u0131 olu\u015fturmamak ya da g\u00fcncel tutmamak<\/li>\n<li>Zamanla biriken k\u0131r\u0131k ba\u011flant\u0131lar<\/li>\n<\/ul>\n<p>Bu hatalar \u00e7o\u011fu zaman kullan\u0131c\u0131lar taraf\u0131ndan fark edilmez ama i\u00e7eriklerinizin s\u0131ralama almas\u0131n\u0131 engeller.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1781","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/pages\/1781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/comments?post=1781"}],"version-history":[{"count":5,"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/pages\/1781\/revisions"}],"predecessor-version":[{"id":2405,"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/pages\/1781\/revisions\/2405"}],"wp:attachment":[{"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/media?parent=1781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}