{"id":1683,"date":"2025-05-08T14:36:54","date_gmt":"2025-05-08T14:36:54","guid":{"rendered":"https:\/\/raisertools.com\/pr\/"},"modified":"2026-01-29T15:24:22","modified_gmt":"2026-01-29T15:24:22","slug":"pr","status":"publish","type":"page","link":"https:\/\/raisertools.com\/tr\/pr\/","title":{"rendered":"PR"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-right:0px;--awb-padding-bottom:60px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);\"><p>Dijital d\u00fcnyada Halkla \u0130li\u015fkiler (PR &#8211; Public Relations), art\u0131k sadece bas\u0131n toplant\u0131lar\u0131 ve gazete haberleriyle s\u0131n\u0131rl\u0131 de\u011fildir. G\u00fcn\u00fcm\u00fczde dijital pazarlama stratejisinin ayr\u0131lmaz bir par\u00e7as\u0131 haline gelmi\u015f ve markalar\u0131n g\u00fcvenilirlik in\u015fa etmesine, kamuoyundaki alg\u0131y\u0131 \u015fekillendirmesine, \u00e7evrimi\u00e7i itibar\u0131n\u0131 y\u00f6netmesine ve organik b\u00fcy\u00fcmeyi desteklemesine yard\u0131mc\u0131 olmaktad\u0131r. \u0130ster yeni kurulmu\u015f bir giri\u015fim, ister b\u00fcy\u00fcmekte olan bir i\u015fletme ya da k\u00f6kl\u00fc bir marka olun, dijital PR; sesinizi duyurman\u0131za, g\u00fcven kazanman\u0131za ve \u00e7evrimi\u00e7i platformlarda stratejik g\u00f6r\u00fcn\u00fcrl\u00fckle SEO\u2019yu desteklemenize katk\u0131 sa\u011flar.  <\/p>\n<p>G\u00fcn\u00fcm\u00fczde PR, tek y\u00f6nl\u00fc duyurularla ilgili de\u011fil; hedef kitlenizin bulundu\u011fu alanlarda\u2014arama motorlar\u0131, sosyal medya, haber siteleri ve daha fazlas\u0131nda\u2014s\u00fcrekli etkile\u015fim, hik\u00e2ye anlat\u0131m\u0131 ve g\u00fcven in\u015fa etmeyle ilgilidir.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:10;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1440\" height=\"707\" title=\"raiser-backlink-analysis\" src=\"https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis.png\" alt class=\"img-responsive wp-image-2291\" srcset=\"https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis-200x98.png 200w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis-400x196.png 400w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis-600x295.png 600w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis-800x393.png 800w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis-1200x589.png 1200w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis.png 1440w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top-small:20px;--awb-padding-bottom-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">PR Nedir?<\/h4><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-content-alignment:left;\"><p>Halkla ili\u015fkiler, markan\u0131z\u0131n kamuoyunda nas\u0131l g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc ve hakk\u0131nda nas\u0131l konu\u015fuldu\u011funu y\u00f6netme prati\u011fidir. Dijital a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda ise, dikkat \u00e7ekici i\u00e7erikler olu\u015fturarak ve bunlar\u0131 makaleler, bahsedilmeler, backlink&#8217;ler ve uzmanl\u0131k temelli payla\u015f\u0131mlarla \u00f6ne \u00e7\u0131kararak ilgi kazanmay\u0131 ifade eder\u2014bu ilgi, reklamla sat\u0131n al\u0131nan de\u011fil, hak edilmi\u015f bir g\u00f6r\u00fcn\u00fcrl\u00fckt\u00fcr. <\/p>\n<p>PR, g\u00fcvenilirli\u011fi art\u0131rarak, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc y\u00fckselterek ve olumlu \u00e7a\u011fr\u0131\u015f\u0131mlar olu\u015fturarak uzun vadeli marka de\u011feri in\u015fa eder. Dijital pazarlama ba\u011flam\u0131nda ise i\u00e7erik stratejisi, SEO, influencer i\u015f birlikleri ve itibar y\u00f6netimi ile birlikte \u00e7al\u0131\u015f\u0131r.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top-small:20px;--awb-padding-bottom-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;\"><h4 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Dijital Pazarlamada PR\u2019\u0131n Rol\u00fc<\/h4><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-content-alignment:left;\"><p>PR, dijital pazarlama stratejisinin neredeyse her alan\u0131n\u0131 g\u00fc\u00e7lendirir. Nas\u0131l m\u0131? \u0130\u015fte PR&#8217;\u0131n dijital pazarlamaya katk\u0131lar\u0131: <\/p>\n<ul>\n<li><strong>SEO\u2019yu G\u00fc\u00e7lendirmek: <\/strong>Dijital PR kampanyalar\u0131 genellikle y\u00fcksek otoriteye sahip web sitelerinden backlink kazand\u0131r\u0131r ve bu ba\u011flant\u0131lar arama motorlar\u0131 i\u00e7in \u00f6nemli s\u0131ralama sinyalleridir.<\/li>\n<li><strong>Marka Otoritesini Art\u0131rmak:<\/strong> Hak edilmi\u015f medya g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc (\u00f6rne\u011fin, sayg\u0131n yay\u0131nlarda yer alan makaleler), sizi sekt\u00f6r\u00fcn\u00fczde g\u00fcvenilir bir lider olarak konumland\u0131r\u0131r.<\/li>\n<li><strong>\u0130\u00e7erik Stratejisini Beslemek:<\/strong> Bas\u0131n b\u00fcltenleri, r\u00f6portajlar, vaka \u00e7al\u0131\u015fmalar\u0131 ve katk\u0131 sa\u011flanan makaleler; blog yaz\u0131lar\u0131na, sosyal medya i\u00e7eriklerine ve b\u00fcltenlere d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir.<\/li>\n<li><strong>Sosyal Varl\u0131\u011f\u0131 Desteklemek:<\/strong> Medyada bahsedilmek ve olumlu bas\u0131n i\u00e7erikleri, dijital kanallarda \u00f6ne \u00e7\u0131kar\u0131labilecek g\u00fc\u00e7l\u00fc g\u00fcven sinyalleridir.<\/li>\n<li><strong>Kriz Y\u00f6netimi ve \u0130tibar Onar\u0131m\u0131:<\/strong> K\u00f6t\u00fc haberlerin dijital ortamda h\u0131zla yay\u0131ld\u0131\u011f\u0131 bir d\u00fcnyada, PR markan\u0131z\u0131 korumak i\u00e7in h\u0131zl\u0131 ve koordineli tepkiler vermede hayati bir rol oynar.<\/li>\n<li><strong>Organik G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc Art\u0131rmak:<\/strong> Bas\u0131nda yer alan haberler genellikle marka ad\u0131n\u0131z ve ilgili anahtar kelimeler i\u00e7in arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcr, bu da arama sonu\u00e7 sayfas\u0131nda daha fazla alan kaplaman\u0131za yard\u0131mc\u0131 olur.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:25px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:10;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1440\" height=\"923\" title=\"raiser-backlink-analysis-detail\" src=\"https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis-detail.png\" alt class=\"img-responsive wp-image-2293\" srcset=\"https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis-detail-200x128.png 200w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis-detail-400x256.png 400w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis-detail-600x385.png 600w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis-detail-800x513.png 800w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis-detail-1200x769.png 1200w, https:\/\/raisertools.com\/wp-content\/uploads\/2026\/01\/raiser-backlink-analysis-detail.png 1440w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color3);--awb-title-color:var(--awb-color5);--awb-content-color:var(--awb-color5);--awb-icon-box-color:rgba(255,200,0,0);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-toggle-active-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:18px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-1683-1\"><div class=\"fusion-panel panel-default panel-39e529dd3a365e17e fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color5);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_39e529dd3a365e17e\"><a aria-expanded=\"false\" aria-controls=\"39e529dd3a365e17e\" role=\"button\" data-toggle=\"collapse\" data-target=\"#39e529dd3a365e17e\" href=\"#39e529dd3a365e17e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-angle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Dijital D\u00fcnyada Temel PR Faaliyetleri<\/span><\/a><\/h4><\/div><div id=\"39e529dd3a365e17e\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_39e529dd3a365e17e\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ol>\n<li><strong> Dijital Medya \u0130li\u015fkileri<\/strong><\/li>\n<\/ol>\n<p>Hedef kitlenizin zaten i\u00e7erik t\u00fcketti\u011fi dijital ortamlarda yer almak i\u00e7in \u00e7evrimi\u00e7i gazeteciler, edit\u00f6rler, blog yazarlar\u0131 ve i\u00e7erik \u00fcreticileriyle ili\u015fkiler kurarak yay\u0131n ve bahsedilme f\u0131rsatlar\u0131 elde edilebilir.<\/p>\n<ol start=\"2\">\n<li><strong> Bas\u0131n B\u00fcltenleri ve Duyurular<\/strong><\/li>\n<\/ol>\n<p>Lansmanlar, d\u00f6n\u00fcm noktalar\u0131 ve i\u015f birlikleri gibi haber de\u011feri ta\u015f\u0131yan geli\u015fmeleri, medya kurulu\u015flar\u0131na, payda\u015flara ve dijital kitlenize ula\u015fan da\u011f\u0131t\u0131m kanallar\u0131 arac\u0131l\u0131\u011f\u0131yla payla\u015fabilirsiniz.<\/p>\n<ol start=\"3\">\n<li><strong> \u0130\u00e7erik Tabanl\u0131 PR Kampanyalar\u0131<\/strong><\/li>\n<\/ol>\n<p>Gazetecilerin referans vermek ve ba\u011flant\u0131 kurmak isteyece\u011fi, y\u00fcksek de\u011ferli, veriye dayal\u0131 veya hik\u00e2ye odakl\u0131 i\u00e7erikler (sekt\u00f6r raporlar\u0131, uzman yorumlar\u0131, marka anketleri gibi) olu\u015fturma s\u00fcre\u00e7leridir.<\/p>\n<ol start=\"4\">\n<li><strong> D\u00fc\u015f\u00fcnce Liderli\u011fi ve Konuk Katk\u0131lar\u0131<\/strong><\/li>\n<\/ol>\n<p>Marka liderlerini r\u00f6portajlar, imzal\u0131 makaleler veya etkinlik kat\u0131l\u0131mlar\u0131 yoluyla uzman olarak konumland\u0131rarak hem g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc hem de otoriteyi art\u0131rmak m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<ol start=\"5\">\n<li><strong> Influencer \u0130\u015f Birlikleri<\/strong><\/li>\n<\/ol>\n<p>Mesaj\u0131n\u0131z\u0131 g\u00fc\u00e7lendirmek ve yeni, etkile\u015fimli kitlelere ula\u015fmak i\u00e7in alan\u0131n\u0131zdaki g\u00fcvenilir ki\u015filerle i\u015f birli\u011fi yapma s\u00fcre\u00e7leridir.<\/p>\n<ol start=\"6\">\n<li><strong> Kriz \u0130leti\u015fimi<\/strong><\/li>\n<\/ol>\n<p>Olumsuz bas\u0131n veya \u00e7evrimi\u00e7i tepkiyle kar\u015f\u0131la\u015f\u0131ld\u0131\u011f\u0131nda itibar\u0131 y\u00f6netme ve anlat\u0131y\u0131 kontrol etme s\u00fcrecidir; bu, a\u00e7\u0131klamalar, kamuya y\u00f6nelik yan\u0131tlar ve \u015feffaf ileti\u015fim yoluyla ger\u00e7ekle\u015ftirilir.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-48a527e6897b8ffc1 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color5);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_48a527e6897b8ffc1\"><a aria-expanded=\"false\" aria-controls=\"48a527e6897b8ffc1\" role=\"button\" data-toggle=\"collapse\" data-target=\"#48a527e6897b8ffc1\" href=\"#48a527e6897b8ffc1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-angle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">PR ve Di\u011fer Dijital Kanallar Aras\u0131ndaki Farklar<\/span><\/a><\/h4><\/div><div id=\"48a527e6897b8ffc1\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_48a527e6897b8ffc1\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>PR \u00e7o\u011fu zaman pazarlama veya SEO\u2019dan ayr\u0131 bir unsur olarak yanl\u0131\u015f anla\u015f\u0131l\u0131r\u2014oysa ger\u00e7ekte, bu alanlar\u0131 tamamlar:<\/p>\n<ul>\n<li><strong>Reklam\u0131n aksine<\/strong>, PR kazan\u0131l\u0131r\u2014sat\u0131n al\u0131nmaz. Bu da onu daha g\u00fcvenilir ve kal\u0131c\u0131 k\u0131lar. <\/li>\n<li><strong>Do\u011frudan SEO\u2019nun aksine<\/strong>, PR anahtar kelimelere de\u011fil; marka bahsedilmelerine, otorite sinyallerine ve y\u00fcksek kaliteli backlink&#8217;lere odaklan\u0131r.<\/li>\n<li><strong>Sosyal medyan\u0131n aksine<\/strong>, PR k\u0131sa vadeli etkile\u015fimden \u00e7ok uzun vadeli g\u00fcven ve itibar olu\u015fturmaya odaklan\u0131r.<\/li>\n<\/ul>\n<p>En etkili dijital stratejiler, PR\u2019\u0131 i\u00e7erik, arama ve marka pazarlamas\u0131yla uyumlu hale getirerek birle\u015fik bir ses ve dijital iz olu\u015fturur.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-51ad0b656b638cbaf fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color5);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_51ad0b656b638cbaf\"><a aria-expanded=\"false\" aria-controls=\"51ad0b656b638cbaf\" role=\"button\" data-toggle=\"collapse\" data-target=\"#51ad0b656b638cbaf\" href=\"#51ad0b656b638cbaf\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-angle-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Ka\u00e7\u0131n\u0131lmas\u0131 Gereken Yayg\u0131n Dijital PR Hatalar\u0131<\/span><\/a><\/h4><\/div><div id=\"51ad0b656b638cbaf\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_51ad0b656b638cbaf\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li><strong>Sadece geleneksel medyaya odaklanmak<\/strong> \u2013 Dijital yay\u0131nlar\u0131, bloglar\u0131 ve influencer\u2019lar\u0131 g\u00f6rmezden gelmek, y\u00fcksek etkiye sahip kitleleri ka\u00e7\u0131rmak anlam\u0131na gelir.<\/li>\n<li><strong>Haber de\u011feri ta\u015f\u0131mayan hik\u00e2yeleri sunmak<\/strong> \u2013 Edit\u00f6rler ve gazeteciler, hedef kitleleri i\u00e7in de\u011fer katmayan veya alakas\u0131z i\u00e7erikleri g\u00f6rmezden gelebilir.<\/li>\n<li><strong>SEO entegrasyonunun eksikli\u011fi<\/strong> \u2013 PR i\u00e7eri\u011finiz arama motorlar\u0131 i\u00e7in optimize edilmemi\u015f veya ba\u011flant\u0131 verilebilir de\u011filse, de\u011ferli trafik ve otorite kazan\u0131mlar\u0131n\u0131 ka\u00e7\u0131r\u0131rs\u0131n\u0131z.<\/li>\n<li><strong>Bahsedilmeleri izlememek<\/strong> \u2013 Markan\u0131z\u0131n \u00e7evrimi\u00e7i ortamda nas\u0131l an\u0131ld\u0131\u011f\u0131n\u0131 takip etmiyorsan\u0131z, etkile\u015fim kurma veya yanl\u0131\u015f bilgileri d\u00fczeltme f\u0131rsatlar\u0131n\u0131 ka\u00e7\u0131r\u0131rs\u0131n\u0131z.<\/li>\n<li><strong>\u00d6l\u00e7\u00fcmlemeyi g\u00f6z ard\u0131 etmek<\/strong> \u2013 Backlink say\u0131s\u0131, y\u00f6nlendirme trafi\u011fi veya markal\u0131 arama hacmi gibi net KPI\u2019lar (Key Performance Indicator &#8211; Temel Performans G\u00f6stergesi) olmadan, PR \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n de\u011ferini kan\u0131tlamak zorla\u015f\u0131r.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1683","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/pages\/1683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/comments?post=1683"}],"version-history":[{"count":8,"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/pages\/1683\/revisions"}],"predecessor-version":[{"id":2389,"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/pages\/1683\/revisions\/2389"}],"wp:attachment":[{"href":"https:\/\/raisertools.com\/tr\/wp-json\/wp\/v2\/media?parent=1683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}